CUPERTINO, California—April 9, 2007—Apple® today announced that the 100 millionth iPod® has been sold, making the iPod the fastest selling music player in history. The first iPod was sold five and a half years ago, in November 2001, and since then Apple has introduced more than 10 new iPod models, including five generations of iPod, two generations of iPod mini, two generations of iPod nano and two generations of iPod shuffle. Along with iTunes® and the iTunes online music store, the iPod has transformed how tens of millions of music lovers acquire, manage and listen to their music.
There are milestones, then there’s this.
This isn’t up-and-coming; this is arriving. This is creating a new market and being smart enough not to surrender the lead to others with bigger bankrolls and stronger market muscle. This is learning from your past and not making the same mistake. This is finding some driving product principles and sticking to them no matter what. This is extracting opportunity from danger.
This is turning a product into an icon.
Congratulations, Apple.
2 responses so far ↓
beanie // April 10, 2007 at 4:58 pm
Windows version of iTunes is probably responsible for the explosive growth. Apple even put the Windows version at top of the download page and OSX version second. So Windows was a major reason for Apples current success.
Would be interesting to know statistics of Windows iTunes users versus OSX iTunes users. Apple knows.
Jeff Ventura // April 10, 2007 at 9:18 pm
beanie: that wouldn’t be interesting at all. It’s pretty clear that Windows iTunes users would vastly outnumber Mac users, for obvious reasons.
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